Lucy Dwyer

Lucy Dwyer is an accomplished professional in creative strategy and marketing, currently serving as Senior Manager of Creative Strategy at Thesis since July 2024. Previously, Dwyer held various roles at Noom from October 2020 to May 2024, including Creative Strategy and Analytics Manager, where leadership in creative strategy development, testing, and product marketing on platforms such as Meta and TikTok was demonstrated. Noteworthy achievements include managing significant marketing budgets, spearheading influencer programs, and presenting strategic insights to C-suite executives. Dwyer also has experience as a Category Analyst at Walmart eCommerce, contributing to substantial revenue growth, and has built a strong social media presence as a creator and influencer. Educational qualifications include a Bachelor's Degree in Journalism from Northwestern University, supplemented by a study abroad program at Syracuse University.