ALESSANDRA D'Avino

Alessandra D'Avino has a broad range of experience in marketing and communications. ALESSANDRA began their career in 2006 as a Junior Analyst at Jesa Investment & Management Consulting in Shanghai. In 2008, they completed an internship as a Junior Product Manager at Hewlett-Packard. In 2010, they were hired as a Marketing Specialist at Microsoft in the Public Sector Small & Medium Business division. ALESSANDRA then moved to Euroffice Ltd in 2011 as a Marketing Executive, where they were responsible for Paid Search and Display campaigns on Google Adwords and Bing, Affiliate Marketing, and performance and customer data analysis. In 2013, they became the Head of Brand Communication & Creative Strategy at Sony Europe, where they were responsible for managing the SONY brand and launching advertising campaigns. In 2019, they joined TAKOBI as the Marketing & Communication Director, Board Member, and Equity Partner. Here, they were responsible for developing the brand vision and identity, product value proposition, and the entire marcomm strategy. Finally, in 2022, they will become the Head of Brand & Messaging at Sky.

Alessandra D'Avino has a well-rounded educational background. ALESSANDRA holds a three-year Bachelor of Science in Economics of International Markets and New Technologies from Università Bocconi, which they obtained between 2002 and 2006. ALESSANDRA then went on to pursue a two-year Master of Science in Business Administration and Management, General from the same institution, graduating in 2008. Currently, they are enrolled in a Business Sustainability Management program at the University of Cambridge.