Victoria Lorenzana

Victoria Lorenzana is a seasoned professional in product marketing and user experience research, currently serving as a Senior Product Marketing Manager at Tala since March 2023. Prior to this role, Victoria held several positions at Aprende Institute, including Senior Product Manager Comunidad, Product Manager App, and UX Researcher Lead, focusing on user-centered design and UX research strategy. Experience also includes roles as UX Research Advisor at Smart Research, UX | Design Researcher at BBVA, User Experience Researcher at Tala, and Manager of Market Research at BEST Research, where responsibilities spanned the LATAM region. Victoria began their career in market research at Ipsos and Facta Research, and also coordinated educational programs at Centro Chihuahuense para la Calidad y la Productividad A.C. Victoria holds a Licentiate degree in Social Psychology from Universidad Autónoma Metropolitana.