Anita Bala

Anita Bala has a diverse work experience in various industries and roles. Anita started their career as an Administrative Coordinator in the Music Department at Emory University, where they managed rehearsals, performances, and promoted World Music Ensembles on campus.

Anita then co-founded MyCarnatic, a non-profit organization for Carnatic Music, where they brought their product from prototype to over 3000 active users. Anita also recruited contributors, conducted podcasts, and coordinated concert listings and directories of performers, teachers, and organizations in Carnatic music.

Anita later joined Showcast Inc, an on-demand video streaming startup, as a Partner. Here, they delivered a cross-platform website and worked on pitching the project, negotiating profit-sharing terms, and obtaining permissions for streaming music.

Anita then moved to Sony Music Entertainment, firstly as an A&R Executive, where they identified talent, defined the label's sonic identity, and executed marketing plans. Anita later became a Product Manager and was responsible for the product lifecycle, negotiations, budget management, and revenue generation across various formats.

After that, Anita worked as a Marketing Consultant for Sandbox Banking, where they conducted audits, built digital/brand marketing strategies, and developed branding materials.

Anita then joined Cast & Crew Entertainment Services as a Marketing Manager, where they led brand marketing, product marketing, and communications strategy for their payroll services and digital products.

Currently, Anita Bala is the Director of Product Marketing and Growth at Talent Systems, LLC. Anita is responsible for driving customer acquisition and retention, conversion rate optimization, growth, marketing analytics, and product marketing for their casting and auditioning solutions in the entertainment industry. Anita is also a people manager and a member of the senior management team.

Anita Bala has pursued various educational and certification opportunities throughout their professional career. Anita is currently a candidate for a Master of Liberal Arts degree in Management from Harvard University's Extension Studies program. Prior to this, they obtained a Bachelor of Arts degree from Emory University, with a focus on Music and Economics.

Anita'seducational journey also includes attending the International School of Choueifat, although specific details about their degree and field of study are not provided.

In addition to their academic pursuits, Anita has obtained several certifications to enhance their skills and knowledge. Anita completed CSS Essential Training from LinkedIn in March 2021, and obtained certifications in User Lifecycle Engagement and Advanced User Lifecycle Engagement from Braze in November 2020. In January 2018, they achieved the Salesforce Administrator certification from Salesforce, and in July 2014, they obtained the YouTube Certification from YouTube.