Jo Halliday

Jo Halliday has over 25 years of experience in marketing, with a focus on strategic planning and project management. Jo has worked with some of the biggest names in the industry, including The Coca-Cola Company, Whyte & Mackay, and Vets Now. In 2009, they founded PETNET360 LTD, a digital business aimed at pet owners. Under their leadership, the company grew to 100,000 users within a short space of time. In 2011, they left PETNET360 LTD to become a marketing consultant for Vets Now. In 2013, they founded Talking Medicines, a company that provides information and support to patients and caregivers about their medications.

Jo Halliday received a Bachelor of Social Sciences in Geography & Town Planning from the University of Birmingham. Jo then completed an Entrepreneurship Development Program (EDP) at the MIT Sloan School of Management in January 2019.

Some direct reports include Elizabeth Fairley - Chief Operating & Data Officer & Founder, Nicola Johnson - AVP, Customer Success, and Mike Strassberg - Chief Customer Officer.