Tsviya Orenstein Kacen

CMO at Tambour

Tsviya Orenstein Kacen has a diverse work experience that spans over several years. Tsviya is currently serving as the CMO at Tambour, a position they assumed in August 2021. Prior to this role, Tsviya worked as a Marketing & Strategy Consultant from September 2019 to December 2020, where they provided consulting services to the local Israeli trade office on Israeli Foodtech companies.

From 2014 to 2017, Tsviya worked at Tnuva as the Marketing & Business Development Director in the Food Brands Division. Their responsibilities included leading the business and marketing strategy of four different food companies, managing marketing and R&D teams, and initiating innovative plans that contributed to the division's growth in sales and market shares.

Tsviya also had previous roles at Tnuva, where they served as a Business Unit Manager in the Dairy Division, responsible for increasing revenue and profits in key categories, and as a Brand Manager. Prior to that, they gained experience at ECI Telecom as an Agreements & Tenders Legal and Commercial Consultant.

Overall, Tsviya Orenstein Kacen brings a wealth of expertise and a strong track record in marketing, business development, and strategic consulting to their current role as CMO at Tambour.

Tsviya Orenstein Kacen earned a LLB in Law from Bar-Ilan University between 1994 and 1998. Later, they completed an MBA in Business and Marketing from the same university from 2000 to 2003.

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