Laura Zapata Marzan

Laura Zapata Marzan has a diverse work experience in the field of digital marketing and brand management. Laura started their career as a Social Media Marketing & Brand Management Intern at United for Colombia, where they developed online/offline marketing strategies, managed social media platforms, and identified fundraising opportunities. Laura then worked as a Digital Marketing Intern at Accenture, where they implemented SEO campaigns for financial and retail companies, conducted keyword research, performed site audits, and assisted in content planning and brand positioning strategies. Currently, Laura is employed at Tambourine as a Junior Paid Performance Specialist, where they primarily focus on paid performance marketing.

Laura Zapata Marzan completed their education at two institutions. From 2018 to 2023, they attended Universidad de La Sabana and earned a degree in Grado en Administración y Dirección de Empresas with a specialization in Omnichannel Marketing. Prior to that, from 2009 to 2018, they studied at Colegio Alemán - Deutsche Schule Barranquilla, where they completed a Ciclo Formativo de Grado Superior, although their field of study is unspecified. Additionally, Laura obtained a Google Analytics Certification from Google in February 2023.