Saba Ihsan

Saba Ihsan has extensive experience in brand management within the food and beverage industry, currently serving as Brand Manager for Tapal Family Mixture at Tapal Tea (Pvt) Ltd since March 2008, leading a pioneering brand in the Mixture category. Prior to this role, Saba held the position of Assistant Brand Manager for Tapal Danedar and the Black Tea Bag category, contributing to the success of Tapal Tea's flagship brand, which captures a significant share of the market. Saba also worked as an Assistant Brand Manager at English Biscuits Manufacturers Pvt. Ltd. and began a career as a Management Trainee at Cadbury Pakistan Limited, gaining valuable experience early on. Saba holds an MBA in Marketing and a BBA with a focus on Marketing, Finance, Economics, and Supply Chain from the Institute of Business Administration.