Karen Serna

Karen Serna is a specialized Programmatic Trader and Data Analyst at Taptap Digital, with experience in campaign implementation and optimization across various digital formats, including DOOH, video, and STD. Previously, Karen served as a Client Services Executive at Diageo, a Trader Digital handling media purchases, and an Account Manager Programmatic at Gameloft, managing programmatic campaigns. Additionally, Karen has held roles at ADman Media as an Account Executive Jr LatAm, at Initiative as a Performance Account Executive, and during earlier career stages as a Trainee de medios and as a Senior Sales Executive with a focus on customer relations and training organization. Educationally, Karen holds a Diplomado in Marketing and a degree in Advertising and Media from Universidad Tecnológica de México.