Maria Paz Botero

Growth Manager at Taptap Send

Maria Paz Botero has a diverse work experience spanning several roles and industries. In 2017, they completed a marketing internship at McDonald's. From 2018 to 2019, Maria worked as a Digital Account Executive at Diario AS, where they were responsible for designing and implementing digital strategies and campaigns for major brands. In 2019, they founded their own company called Kala Design, where they served as the Founder and Creative Director. At Kala Design, Maria focused on brand design, content creation, and expanding into national and international markets. In 2020, they served as a Student Ambassador for the Babson Collaborative Student Network. In 2021, Maria joined Comercial Global Payments as a Marketing Communications Analyst, where they defined strategies for various communication channels and implemented online campaigns for a FinTech product. Additionally, they worked on communication strategies and product use for final customers. In the same year, Maria also participated in Nestlé's EA E-xperience Project. Currently, Maria is working as a Growth Launcher at Taptap Send, starting in 2022.

Maria Paz Botero has a strong education background in the field of marketing and communications. Maria Paz completed their Master's degree in Marketing and Commercial Management at EAE Business School from 2020 to 2021. Prior to that, they obtained their Bachelor's degree in Social Communication with an emphasis in Organizational Communication from Pontificia Universidad Javeriana, where they studied from 2013 to 2018.

In addition to their formal education, Maria Paz Botero has also pursued additional certifications to enhance their knowledge and skills in marketing. In June 2019, they completed the "Introduction to Influencer Marketing" certification from Udemy. Furthermore, in February 2019, they obtained the "The Complete Marketing Course" certification, also from Udemy.

Overall, Maria Paz Botero's education history exhibits their dedication to developing expertise in marketing and communication, as well as their commitment to continuously expanding their knowledge through certifications.

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