Barney Sturrock

Barney Sturrock is an experienced professional in e-commerce and product management, currently serving as Head of e-commerce at Target Darts since July 2023, where responsibilities include developing D2C channels and optimizing strategies for product development and sales. Prior to this, Barney held roles at Velocity Agency as Managed Brands Category Manager, where management of brand portfolios on Amazon and eBay was key, and at Ironmongery Direct Ltd as Category Management Lead. With a background encompassing significant positions at SGW Global, Tesco PLC, Currys plc, and Sainsbury's, Barney possesses extensive experience in product development, buying management, and international procurement. Academic credentials include an MBA from the University of Nottingham and a BSc in Furniture Production from Buckinghamshire New University.