Alanna Baker

Alanna Baker is an accomplished marketing and e-commerce professional with nearly two decades of experience at Target, where Baker has held various strategic leadership roles since January 2004, including Vice President of Digital Partnerships and New Business and Sr. Director of Merchandising for Target+. Baker has a proven track record in driving enterprise sales and optimizing conversion rates across multiple product categories by developing effective e-commerce site merchandising strategies. Prior to Target, Baker worked at Carmichael Lynch as an Account Manager in Relationship Marketing, where strategic planning for diverse clients, including Harley-Davidson and Porsche, was a key focus. Alanna Baker holds a BA in Business from Augsburg University, graduated in 1999.