Mike Swinson

Mike Swinson is Co-Founder and Chief Data Scientist at Tatari, a data & analytics company focused on buying and measuring ads across linear and streaming TV. Mike leads Tatari’s Data Science team in building out cutting-edge tools for offline marketing analytics to evaluate the performance of clients’ TV and digital OTT media buying.

Prior to Tatari, Mike was Chief Data Science Officer at TrueCar where he was responsible for optimization, machine learning, statistical analysis, and forecasting. He holds a PhD in Mechanical Engineering specializing in Artificial Neural Networks, as well as a couple of Masters and Bachelors degrees in various fields, including Statistics, Economics, Mechanical Engineering and Materials Science.

Mike is also a prolific inventor of computational algorithms. He currently holds 33 issued US patents.