Fumika Matsumoto

Fumika Matsumoto has a diverse background in brand management, marketing, and project management.

Fumika is currently the Brand and Culture Manager at TATCHA, a position they started in December 2020.

Prior to that, they held the role of Digital Marketing Manager at GUNZE International USA from October to December 2020.

From March to December 2020, Matsumoto worked as an Adviser of Marketing and Communications at HEIANDO AMERICA, where they redefined the brand identity for traditional Japanese lacquerware and provided advisory services to the CEO on various marketing and communication strategies.

Before joining HEIANDO AMERICA, Matsumoto served as a Project Manager (Account Executive) at Beacon Communications from May 2015 to December 2018. In this role, they led marketing campaigns for multiple P&G brands in Japan and demonstrated a deep understanding of Japanese culture and market research.

Earlier in their career, Matsumoto worked as a Project Manager (International Sales) at KYOCERA Global from April 2012 to April 2015.

Fumika Matsumoto completed their Bachelor of Arts degree in British and American Studies at Nanzan University from 2007 to 2011. During their time there, they were recognized for their academic excellence and placed on the Dean's list. In 2009 to 2010, they attended the University of Wisconsin-Madison as part of an exchange program, where they received a merit-based Dean's scholarship that provided full financial support.

In addition to their formal education, Fumika Matsumoto obtained several certifications to enhance their skills. In October 2020, they completed courses such as "Building a Creative Online Community," "Marketing Foundations: Competitive Market Analysis," "Shane Snow on Storytelling," "Shopify Essential Training," "Social Media Marketing for Small Business," and "SEO: Ecommerce Strategies" from LinkedIn. Fumika also obtained a certification in "Digital Marketing" from Google, but the specific month and year are not provided.