Brian Cheong

Brian C. is a seasoned freelance writer, editor, and content specialist with extensive experience in the lifestyle and luxury sectors. As the founder and curator of The Aspiring Gentleman blog since 2013, Brian has served as Regional Managing Editor for Tatler Asia Group and held various editorial roles in notable publications such as Focus Malaysia, HCK Media Sdn Bhd, and Rev Luxury. Brian has been instrumental in leading teams to revamp lifestyle magazines, developing compelling content, and collaborating with sales and marketing to enhance brand presence. Additionally, Brian's expertise in luxury timepieces was showcased as a Consulting Producer for a television special on Baselworld. A graduate of the National University of Singapore with a Bachelor of Arts in Economics and Political Science, Brian's career reflects a strong commitment to excellence in editorial leadership and content innovation.