Arina Polukhina

Arina Polukhina, MSPA, is an experienced data analytics professional currently serving as the Director of Data Analytics at Marketing General Incorporated since February 2011. In this role, Arina focuses on leveraging data to address client business challenges, creating custom business intelligence and predictive analytics solutions. Previously, Arina held positions as Data Analytics Manager and Data Services Analyst, where responsibilities included developing reporting products, client databases, and strategic budget analyses. Prior experience includes a Marketing Intern role at the Agricultural Retailers Association and a Market Research Intern position at the National Geographic Society. Arina holds a Master’s Degree in Predictive Analytics from Northwestern University and a Bachelor of Science in Business Administration from American University, graduating Cum Laude with specializations in Marketing and Market Research.