Joana Tirados-Callanta

Joana Tirados-Callanta has a diverse work experience in the advertising industry. Joana started their career at McCann Worldgroup Philippines in 2009, where they held various positions such as Business Development Assistant and Executive Assistant. Joana then transitioned to account management roles, starting as an Account Manager and eventually becoming an Account Director. In 2015, they joined Seven A.D. as an Account Director, managing above-the-line efforts for various leading brands in the country. Joana later became an Assoc. Business Unit Director, Business Unit Director, and finally a Client Services Director, responsible for the account health and profitability of assigned brands. Since 2023, Joana has been working as a Client Services Director at TBWA\\SMP, leading a team overseeing McDonald's Drive Thru and Corporate Relations, as well as elevating the client experience for other brands. Throughout their career, they have worked with notable brands such as Coca-Cola, Nestle, and Universal Robina Corporation.

Joana Tirados-Callanta attended Poveda Learning Centre from 1996 to 2005, but did not attain a degree or specialize in any particular field during that time. Subsequently, from 2005 to 2009, they studied at Ateneo de Manila University, where they obtained a Bachelor of Arts (B.A.) degree with a major in Communication and Media Studies.