In 2015 Patricia took charge of the development of the studio’s overall marketing strategy, as well as new media and interactive projects, and oversees distribution and public relations.
Prior to TeamTO, Patricia was SVP of consumer products at Zodiak Kids and Marathon Media for 10 years. She previously held roles with VIP Licensing, Colombia Tristar International TV Distribution, Tele Images and Canal+. She’s a founding member and has been President of the French Licensing Association (F2D2) for 3 years and is a member of the newly created Les Femmes S’animent (French WIA).
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