Zachary Smith

Zachary Smith is an experienced digital marketing professional specializing in Pay-Per-Click (PPC) strategy. Currently serving as the Director of PPC Strategy at Techint Labs since October 2019, Zachary previously held roles such as Strategic Search Manager and Senior PDM Analyst at Workshop Digital, where innovative PPC campaigns led to significant increases in lead volume and conversion rates. With a comprehensive background that includes positions at Clicks and Clients and Infinity, Zachary has a proven track record in data analysis, client relationship management, and employee development. Holding an Associate's Degree in Marketing from Schoolcraft College, Zachary's expertise is further validated by certification as a Google AdWords Consultant.