Preeti is a senior marketing consultant well-versed in developing and launching go-to-market strategies, driving customer acquisition, conversion and retention. She has lead growth efforts for both startups and large organizations. She leverages her knowledge to apply key learnings and best practices across industries and teams. Preeti has worked and consulted with both B2C and B2B enterprises in industries ranging from fintech and travel to retail apparel and media.
Previously, Preeti held the role of Digital Marketing Manager overseeing digital initiatives including a rebranding, two website redesigns and event marketing at The Queen Mary.
She developed new consumer banking products and bundles as AVP Product/Digital Manager at OneWest Bank (prev. Indymac Bank). She worked on data monetization at Idealab (Perfect Market), running experiments to drive incremental revenue. The foundation of Preeti’s experience is rooted in analytics and research. One of her early roles was at Nielsen where she managed the portfolio of NetRatings west coast clients, conducted trainings and managed analytics services.
Preeti has an MBA with a focus in Marketing & Strategy from the Drucker School at Claremont Graduate University where she was active in student government, marketing & entrepreneurship clubs. Preeti received a BA in Economics and Business from UC Irvine, where she was also active in marketing & entrepreneurship clubs.
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