Kristen Dykstra

Kristen Dykstra serves as CMO of Fabletics. A California native based in Los Angeles, Kristen has most recently served as Chief Marketing Officer of Charming Charlie, a rapidly growing women’s accessories retailer and HALSTON, the iconic luxury brand founded in the 1970’s. Prior to HALSTON, Kristen lived in New York City where she served as SVP of Marketing for Ann Taylor and Chief Marketing Officer of Kenneth Cole Productions. As a key member of each company’s executive committee, Kristen consistently served as the strategic architect of integrated marketing programs designed to evolve and enhance brand perception and create an emotional connection with the customer while driving results with loyal and new prospective clients. Prior to Kenneth Cole, Kristen worked for BCBG Max Azria Group for 11 years. During her tenure, she played an integral role in growing the company from a $250 million retailer into a $2 billion global apparel group, supporting the launch and acquisition of 19 new brands and various licensees & distributors, while playing a lead role in turning the relatively unknown BCBG name into a globally renowned, highly sought-after brand.