Karinna Boey

Karinna Boey has a diverse work experience in marketing roles across various prominent companies. Currently, they serve as the Chief Marketing Officer at Tectura, a leading provider of business consulting services in the Asia Pacific region. In this role, Karinna oversees the company's marketing activities and helps clients achieve their business goals.

Prior to joining Tectura, Karinna worked at Malwarebytes as the Marketing Director for APAC, where they focused on ASEAN and Australia. Their responsibilities included driving pipeline growth for new customers through innovative lead generation programs and account-based marketing. Karinna collaborated closely with sales and global marketing teams to align strategies and share best practices.

Before their role at Malwarebytes, Karinna was the Snr Marketing Lead at Fortinet, where they managed field marketing activities in SouthEast Asia and Hong Kong. Karinna provided guidance and mentoring to their team and worked closely with country managers to align marketing strategies with business objectives.

Karinna also gained valuable experience at Cisco, where they served as the Partner Marketing Lead for the Asia Pacific and Japan region. Additionally, they held the position of Head of UC&C Portfolio Marketing - Asia Pacific at BT Global Services and worked as a Marketing Lead at Microsoft.

Overall, Karinna Boey has a strong background in marketing leadership and strategy, with a focus on the Asia Pacific region. Karinna has consistently demonstrated their ability to align marketing goals with business objectives and drive results through creative and innovative approaches.

Karinna Boey completed their Bachelor of Arts degree in Economics at the National University of Singapore. Following this, they pursued a Master of Business Administration (MBA) from Macquarie Business School from 2000 to 2002.