Niklas Mertel Ekelund

Niklas Mertel Ekelund is an accomplished professional with extensive experience in communications and brand strategy, currently serving as Senior Communications Strategy and Head of Corporate Brand(s) at Tekniska verken i Linköping AB since June 2022. As a Partner and Advisor at IAW since 2005, Niklas has contributed to business development and strategic ideation. Previous roles include leading communications and digital transformation at Östergötlands museum, overseeing communications at IST Group, and shaping marketing strategies at Holmen Paper. Niklas has also held significant positions in renowned agencies, including Business Director at Markus Reklambyrå and CEO at LOUD, alongside writing and communications roles at Clavis Communications, Arnek Advertising Agency, and SVT. Educational credentials include a Master of Science in Digital Business Development from Linnaeus University, an MBA Essentials from The London School of Economics, and various qualifications in business economics, communications, and copywriting.