Marco Liceaga

Marco Liceaga has a strong background in sports marketing and business development. Marco currently holds the position of Senior Vice President - Sports Rights Acquisitions and Commercial Partnerships at TelevisaUnivision. Prior to this role, Marco worked at Univision Communications Inc., where they served as Senior Vice President, Marketing and Business Development for TUDN/Univision Deportes. Marco also held the position of Vice President, Marketing and Promotion at Univision Deportes during their time at the company. Before joining Univision, Marco worked at Major League Soccer as Senior Director - International Business and Director of Marketing. Marco began their career at the National Football League (NFL), where they held various roles including Manager, Broadcast and New Media - NFL Mexico, and Manager, Fan Development and Events - NFL Mexico. Prior to their time at the NFL, Marco worked at Sports Promotion S.A. de C.V. as Manager - Sports Marketing.

Marco Liceaga completed an Advanced Management Program in Media and Entertainment at the IESE Business School / UCLA Anderson School of Management from 2015 to 2016. Prior to that, they earned a Bachelor's Degree in International Relations from Universidad Anáhuac, where they studied from 1996 to 2000. Marco's education journey began at Colegio Vista Hermosa between 1990 and 1996, although the specific degree or field of study obtained is not specified.