Yajaira Blandon

Yajaira Blandon, MBA, has a strong background in digital marketing and strategy. Yajaira currently holds the position of Vice President Social & Digital Strategy at TelevisaUnivision starting in February 2023. Prior to this, they were the Vice President of Digital Marketing at PANTAYA, where they led the digital marketing team and was responsible for creating and executing digital marketing campaigns. Yajaira also worked as the Senior Director of Digital & Marketing Strategy at Hemisphere Media Group, Inc. from November 2021 to February 2022. Yajaira has a long history with NBCUniversal Telemundo Enterprises, where they held various roles, including Digital Marketing Senior Director, Primetime Social Media, Talent & Cross-Promotion Director, Primetime & Multi-Platform Senior Manager, Product Integration & Storytelling Manager, and Market Development & Cross Promotion Specialist. In these roles, they were involved in directing digital marketing campaigns, managing teams, and overseeing various aspects of promotional campaigns and product integrations.

Yajaira Blandon, MBA has a diverse education background. In 2009, they pursued an Executive MBA from the University of Miami Herbert Business School. Before that, in 2006, they completed their Bachelor's Degree in Communication, Journalism, and Marketing from Barry University. Prior to that, in 2002, Yajaira obtained an Associate's Degree from the University at Albany, SUNY.