Rafael R Paulino

Rafael R Paulino currently serves as the Diretor de Marketing e Ecommerce at Telhanorte Tumelero, where responsibilities include developing and leading the marketing strategy and digital channels to align with business objectives. Previously, Rafael held several key positions at Grupo Pereira, including Diretor de Marketing e Canais Digitais, overseeing marketing for the Bate Forte brand. Experience also includes roles such as Marketing Manager at POUPAFARMA, Retail Account Director at Williams Lea managing the Walmart Account, and Marketing Manager for Carrefour's Private Label products. Rafael's career began at DIA Supermercado with roles progressing from Marketing Analyst to Marketing and Communication Manager, and earlier experience includes a position as Marketing Assistant at Folha de S.Paulo. Educational qualifications include a Master's in Business Administration with a focus on Digital Marketing and Data-Driven Strategies from Pontifícia Universidade Católica do Rio Grande do Sul, along with various specialized studies in marketing and communication.