Ana Carolina Paschoal

Ana Carolina Paschoal is an experienced professional in the fields of marketing and retail media, currently serving as Coordenador retail media at Tenda Atacado since October 2023. Previously, Ana led strategic campaign management for RD ADS, focusing on programmatic media for Raia Drogasil and utilizing various online and offline channels. Prior roles include Analista de Parcerias at Cheftime, where responsibilities included new business strategy and negotiation, and Assistente de Marketing at Smart Fit, managing promotional communications and performance analysis. Early career experience includes a marketing internship at Easynvest and a role as Jovem Aprendiz at Apple. Ana holds a degree in Marketing from Uninove and a degree in Design Gráfico from Universidade Anhembi Morumbi.