Mary Stroup

For over 25 years, Mary Stroup worked with outstanding clients – such as Chevron, GE, IBM, John Deere, Travelers, and many others – to create world-class brand identities. And she developed tools that helped them capture and give voice to their brands through the development of guidelines, templates, and branding-community websites.

Working with an integrated team of brand specialists – usability experts, verbal identity specialists – she listens to the real-world users of their designs and acts accordingly. Their technological know-how helps clients take full advantage of new ways of communicating, helping them create brand expressions that are accessible, accountable, consistent, flexible and up-to-the-minute.