Gueri Segura

Gueri Segura has extensive work experience in various roles and industries. Gueri is currently the Co-founder and CEO of Tenmás, a fintech app that rewards users with cashback for shopping. The app has been recognized as the Best fintech in Latin America and named one of the Top 100 startups in Peru.

Prior to their current role, Gueri founded and served as CEO of Detour Agency, Inc, a tech company specializing in design and development. Under their leadership, Detour achieved success in eCommerce, including the successful launch of the eCommerce platform Qalo.

Gueri has also held roles as a Digital Marketing Manager at Detour Agency, Inc, where they led the digital transformation of Applebee's brand in Mexico and Canada, and as a Web Development & Digital Producer, responsible for creating websites, apps, and digital marketing campaigns.

Gueri co-founded and served as CEO of BlackSeed Apparel and has held positions as a Creative/Art Director at Casanova // McCann and OLE Advertising. Additionally, they worked as an Art Director at Oveja Negra Lowe and Kissen, where they developed advertising campaigns and designed branding materials.

Throughout their career, Gueri has received numerous awards for their creative work, including awards from FIAP, Circulo Creativo, and Festival del Caribe.

Gueri Segura's education history is as follows:

In 2023, Gueri attended Pygma and obtained a PY3 degree. The field of study for this degree is not provided.

In 2021, Gueri participated in a fellowship program at Latitud, obtaining a LF4 degree. The field of study for this degree is not mentioned.

Also in 2021, Gueri enrolled in Duke University and completed a specialization in Decentralized Finance: The Future of Finance. The field of study for this specialization is Business.

From 2019 to 2020, Gueri attended The Wharton School and obtained a Business Strategy Certificate. The field of study for this certificate was Technology and Customer Experience.

In 2020, Gueri completed a Storytelling Certificate from Crehana. The field of study for this certificate is not specified.

From 2001 to 2004, Gueri studied at Centro Universitario de Mercadotecnia y Publicidad, achieving a Bachelor of Arts (BA) degree with a concentration in Strategy in the field of Advertising.

In 2000, Gueri obtained a Bachelor of Arts (BA) degree in Advertising from Centro de Estudios en Ciencias de la Comunicación, A.C.

In 1999, Gueri briefly attended Bournemouth University, pursuing a Bachelor of Business Administration - BBA degree with a field of study in Business Administration and Management, General.

In the same year (1999), Gueri studied at MLS International College in the UK, focusing on Business and English.

In 1998, Gueri attended Universidad del Valle de México and obtained a Bachelor of Business Administration - BBA degree. The field of study for this degree is not provided.

Between 1987 and 1997, Gueri studied at Instituto Cumbres, but no specific degree or field of study is mentioned.

Prior to attending Instituto Cumbres, Gueri attended Markham College for an unknown period of time. The degree obtained at Markham College is specified as "School," but the field of study is not mentioned.