Jodi Boyce

Chief Marketing Officer at Teriyaki Madness

Jodi Boyce has a diverse work experience in marketing and advertising. Jodi is currently serving as the Chief Marketing Officer at Teriyaki Madness, where they are responsible for creating the overall strategy to grow the brand's Average Unit Volumes (AUVs) and Same Store Sales (SSS). Prior to this, Jodi was the EVP of Marketing at Teriyaki Madness, where they played a crucial role in the brand's rapid growth.

Before joining Teriyaki Madness, Jodi worked as the VP of Marketing at Smashburger, overseeing various aspects related to the brand, including brand evolution efforts and managing a team of five individuals. Jodi also worked closely with a small department to support the company's U.S. and international locations, franchise groups, and external advertising.

Jodi's previous experiences include working as an Account Director at The Integer Group, an Account Manager at Elevation Advertising, and the Sr. Director of Marketing at Camp Bow Wow. At Camp Bow Wow, they handled all planning, budgeting, and executing of corporate and local marketing programs and worked with franchisees on local marketing initiatives. Jodi also served as the Agency Account Supervisor at American Blue Ribbon Holdings, LLC and the Senior Director of Marketing at Quiznos.

Earlier in their career, Jodi worked as a Hotdogger at Oscar Mayer, where they marketed and drove the famous Oscar Mayer Wienermobile and executed national promotions. Throughout their career, Jodi has demonstrated their expertise in marketing strategy, brand management, team leadership, and agency liaison.

Jodi Boyce earned a Bachelor of Science degree in Marketing from the University of Colorado Boulder - Leeds School of Business. Jodi attended the university from 1994 to 1998.

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