Diego Andres Castillo Botello

Diego Andres Castillo Botello possesses extensive experience in marketing and commercial strategy within the retail sector. Currently serving as Category sscc/mercadeo at Organización Terpel S.A. since December 2021, Diego is responsible for the commercial strategy related to processes, pricing, promotions, and trade marketing, achieving notable category growth in 2022. Prior experience includes roles at OXXO Colombia, where Diego managed marketing communications and coordinated commercial processes, leading to the successful implementation of digital branding strategies. Diego also contributed to Gloria as a Regional Marketing Coordinator and as a Junior Trade Marketing Analyst, focusing on sales analysis and market positioning. Diego holds a specialization in marketing management from Universidad Jorge Tadeo Lozano and a degree in Graphic Design from CUN.