Donna Chen

Donna Chen has a diverse work experience spanning various industries. Donna is currently the Marketing Director at Virtua, a sustainable metaverse platform that offers immersive social, gaming, and creative experiences. Donna has developed and executed high-growth marketing strategies for a gamified metaverse/NFTs/Social token, showcasing their ability to work in a start-up environment and drive commercial success.

Prior to their current role, Donna served as a Trustee at The Encephalitis Society, where they provided strategic direction, guidance, and governance to improve the quality of life for individuals affected by encephalitis. Donna also demonstrated their passion for making a difference in the lives of others through their involvement in raising awareness, promoting research, and providing support to patients and their families.

Donna's previous experiences include serving as the Director of Digital & Marketing (Interim) at Watchshop Group, where they developed and delivered digital strategies, focused on customer experience and performance-based marketing. Donna also worked as a Digital Strategy/Digital Partner at Splendid Unlimited, contributing to digital transformation projects.

In their role as the Head of International Digital at Debenhams, Donna was responsible for the growth and development of the international digital business, overseeing various channels and leading a team. Donna played a pivotal role in shaping and executing the international digital growth strategy, expanding the brand's presence and optimizing its digital offerings.

Donna's experience with global digital strategy and international development extends to their time at Walgreens Boots Alliance, where they delivered the Boots International online business from scratch. Donna led a large team to successfully develop multiple websites and implemented marketing strategies to drive growth.

Additionally, Donna has held positions in Group Strategy and Business Development at Alliance Boots and Boots. Donna was also the Group Head of eCommerce at Habitat and the Head of Group eCommerce at Mothercare Group, where they managed significant P&L responsibilities.

Overall, Donna Chen's work experience showcases their expertise in digital marketing, strategy development, team leadership, and driving growth in diverse industries.

Donna Chen pursued an MBA degree at the University of Central Lancashire from 1999 to 2000.