Nelson Lin

Nelson Lin joined TLW more than two decades ago, working his way up from a store manager to a district manager and now the Deputy General Manager of Sales. Lin led his team in organizing the New Paint Job for Your Bathroom project. He introduced shift management automation and designed an app for managing home service technicians online, significantly improving service quality while reducing customer wait time. He also took the initiative to help the Group foray into the system furniture market and build factories for integrated system furniture. He later replicated the success experience to the Group’s air-conditioning and paints/coatings projects.

Faced with a rapidly changing market where e-commerce changes the way people shop, Lin proposed the idea of community-based services to bring products closer to local communities, reaching new customers that TLW was previously unable to reach with massive storefronts. By leveraging big data analytics, Lin is able to provide customers with the exact services they need in a speedy manner, creating a one-stop shop for integrated home renovation and household services.