Robin Ho

Robin Ho joined Test Rite in 2000 and has worked in various departments at the company over the years, including Project Management, Legal, HR, Trade Operation, and E-commerce. She is the person behind the Group’s s business development and strategic planning, retail/trade operations management, e-commerce and data mining, as well as organizational development and transformation.

In 2016, Ho headed the launch of Test Rite+ (TR+), an e-commerce platform that includes every retail business operated by Test Rite Retail. The platform saw a whopping 170% growth in sales, successfully integrating the Group’s online and offline channels in a milestone achievement for sustainable operation. Ho continues to lead the way for many of the Group’s innovative projects, including launching TLW community stores to stay close to customers, enhancing customer experience by promoting a healthy home life, working with companies from different industries to develop co-branded products for greater brand influence, and introducing international home & lifestyle brands to improve the quality of life in Taiwan. Her creative yet down-to-earth approach has received rave reviews from the market.