Filippa Hedenstjerna

Filippa Hedenstjerna is a seasoned marketing professional with extensive experience in brand and category management across various industries. Currently serving as Channel and Retail Marketing Manager at Tetra Pak since August 2024, Filippa has previously held key roles including Senior International Brand Manager at Scandinavian Tobacco Group, where the focus was on launching non-tobacco products. Filippa was also Category (Strategy & Product) Manager at Flying Tiger Copenhagen, overseeing the global assortment within Living & Food, and Category Manager at Mars, managing both confectionery and petcare categories. Earlier experience includes positions at Continental Foods and Cloetta, contributing to brand management and product portfolio development. Filippa holds a Master of Science in Business and Economics with a specialization in International Marketing and Brand Management from Lund University, along with additional qualifications in Open Innovation and Chinese Studies from prestigious institutions.