Charlotte Teeter Masters, MBA, is currently the Director of Player Development and Assistant Coach for Texas Tech Athletics since January 2024. Prior to this role, Charlotte served as a Marketing Coordinator at Strategic Benefits Advisors, Inc. from April 2023 to January 2024. From July 2018 to November 2022, Charlotte was a Division 1 College Athlete for the Texas Tech Women's Soccer Team, where experience as a 5-year starter and captain fostered strong skills in teamwork, communication, and leadership. Charlotte holds a Master's degree in Business Administration from Texas Tech University's Rawls College of Business and a Bachelor's degree in Business Marketing from the same institution.
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