MaryEllen F.

Ad Ops Specialist at TextNow

MaryEllen F. has a diverse work experience in the advertising and hospitality industries.

Starting in 2011, they worked as an Account Manager at Accor, where they provided support to the sales team and managed group sales at Mercure Hotels in Curitiba City, Brazil.

In 2012, MaryEllen joined RPC - Rede Paranaense de Comunicação as an Ad Operations and Account Manager. MaryEllen collaborated with the sales team in creating strategies, meeting clients, and publishing media content on Globo.com for campaigns with IP Parana State.

From 2020 to 2022, MaryEllen worked at The Weather Network as an Ad Ops Coordinator. Their responsibilities included publishing direct and programmatic guaranteed campaigns via Google Ad Manager and optimizing campaign performance.

In 2022, MaryEllen took on the role of Campaign Optimization Specialist at Brainlabs, where they gained experience in ad operations on the agency side. MaryEllen refreshed their knowledge in Google Ad Manager and learned new platforms like Campaign Manager and DV360.

Currently, MaryEllen is an Ad Ops Specialist at TextNow, responsible for setting up and optimizing direct-sold campaigns and supporting the sales team with media plans and active campaigns.

MaryEllen F. received their Bachelor's degree in Advertising from Universidade Positivo, where they studied from 2007 to 2009. Following that, they pursued an Associate's degree in Business Administration and Management, General from the same university, completing it in 2011 to 2012. MaryEllen also obtained a programmatic certification called "MediaMath Academy | Programmatic Certification" from MediaMath in December 2022.

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