Riley Floyd

Riley Floyd has a diverse work experience spanning various roles and industries. They started their career as a Messenger at the Texas Senate in 2012, where they were responsible for delivering documents, managing office tasks, and coordinating with VIP clients. In 2013, they interned at The Office of Texas State Senator Jane Nelson, where they handled constituent concerns, provided administrative support, and managed appointments.

Moving into the tech industry, Riley worked as an Ads Operations Analyst at Facebook from 2015 to 2017. In this role, they reviewed ad accounts, identified trends in ads and advertiser behavior, and helped establish ad policies. They then joined Chive Media Group in 2017, first as an Ad Trafficker and later as a Digital Out of Home Analyst/Ad Operations Specialist. They managed advertising inventory, coordinated workflow processes, and facilitated communication to ensure timely completion of ad projects.

In 2019, Riley joined TextNow as an Ad Operations Manager. They were responsible for managing programmatic waterfalls and partnerships, increasing revenue and CPMs while optimizing ad quality. They also balanced programmatic partnerships to reduce revenue volatility.

Continuing their work in the advertising industry, Riley became an Ad Ops Consultant at Metamoki Inc. in 2021, where they provide their expertise in ad operations.

Throughout their career, Riley has gained experience in managing advertising operations, coordinating projects and workflows, and implementing strategies to optimize revenue and ad quality. They have also showcased strong analytical and communication skills.

Riley Floyd holds a Bachelor's Degree in Political Science and Government from The University of Texas at Austin. No specific start or end year for this educational experience has been provided.