Mitesh Desai

Senior Director, International Strategy And Development at That’s It Nutrition

Mitesh Desai has a diverse work experience spanning several industries and roles. Mitesh is currently working at That's it. as the Senior Director, International Strategy and Development since January 2023. Prior to that, they held the position of Director, International Business Development at the same company from February 2021 to January 2023.

Before joining That's it., Mitesh worked at Halo Top Creamery as the Business Development Manager for Canada from March 2019 to February 2021. In this role, they were responsible for leading category management, business development, and selling relationships with various Canadian accounts. Mitesh played a crucial role in the launch of Halo Top Ice Cream into Walmart Canada, achieving significant distribution and revenue growth. Mitesh also led the national promotional strategy shift for Halo Top Bars, resulting in increased distribution and market penetration.

Prior to that, Mitesh worked at Unilever, where they held multiple roles. Mitesh served as the Key Account Manager for Emerging Channels from July 2018 to March 2019, managing high-growth and strategic retailers for all Unilever brands. Mitesh achieved notable success in increasing Unilever's share of shelf and driving incremental listings and facings.

Mitesh also worked as the Senior Assistant Brand Manager on Becel from July 2017 to June 2018, leading the brand's marketing operations and supporting its positioning shift. Mitesh played a significant role in the divestment of the margarine business from Unilever to KKR. Earlier, they worked as a Territory Manager, managing relationships with multiple grocery and mass merchandising stores.

Mitesh's earlier work experience includes roles at Loblaw, Unilever (as a Trade Marketing Intern), Procter & Gamble (as a Human Resources Intern), Kunjar Sharma & Associates Inc. (as a Corporate Insolvency Analyst), Kunjar Sharma and Associates Trustees in Banruptcy (as a Consumer Proposal Analyst), and Buckler's Aquatics (as a Swimming Instructor/Lifeguard).

Overall, Mitesh Desai possesses a strong background in strategy, business development, marketing, and account management across various industries.

Mitesh Desai completed their International Baccalaureate Diploma at Glenforest Secondary School from 2008 to 2012. Mitesh then went on to pursue a Bachelor of Management and Organizational Behaviour degree at Western University from 2012 to 2016. During their time at Western University, Mitesh also attended the Ivey Business School, where they earned an Honours Business Administration degree with a focus on Business Administration and Management, as well as Marketing. In 2016, they furthered their education at FGV - Fundação Getulio Vargas, completing a Bachelor's Degree in Marketing/Marketing Management. Apart from their formal education, Mitesh also obtained additional certifications such as an Open Water Diver License from PADI in August 2014 and an International Baccalaureate (IB) Diploma from the International Baccalaureate in June 2012.

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