Alison E. Heron

Alison E. Heron, MBA, CAE is an experienced professional in membership development and management. Currently serving as CEO at The Association of Child Life Professionals, Inc. and a Board Member at NextUp Mid-Atlantic, Alison E. has a strong background in strategic leadership and direction for various organizations. With a Master of Business Administration from the University of Maryland Global Campus, Alison E. has successfully directed membership programs and activities, analyzed membership trends, and implemented strategies to meet changing needs for membership bases ranging from 35K to over 52%.