Alison Williams

General Manager Member Experience at Australian Psychological Society (APS)

Alison Williams is a highly experienced marketing professional with a proven track record in brand management and strategic marketing across various industries. Currently serving as Brand Project Manager at the Australian Psychological Society since April 2023, Alison has previously held influential roles including Head of Marketing at fenton & fenton and Senior Marketing Manager at Early Settler, where notable achievements included the development and execution of a comprehensive five-year marketing strategy and significant improvements in customer engagement. Throughout a diverse career, Alison has successfully managed large budgets, led marketing teams, and delivered impactful campaigns, demonstrating strengths in multichannel marketing, digital strategy, and stakeholder engagement. Alison's educational background includes multiple Mini MBAs in Marketing and Brand Management, complemented by a Professional Diploma in Digital Marketing.

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