Alice Casseldine

Alice Casseldine serves as the Global Head of PR & Communications at Baukjen & Isabella Oliver since April 2017, where responsibility includes driving long-term communications, PR, and social strategies. Prior to this role, Alice held the position of Head of PR at Meli Melo, focusing on brand partnerships and sponsorships, and achieved significant media exposure at Long Tall Sally as Global Head of PR by increasing press coverage by 900% and repositioning the brand in the fashion sector. Previous experience also includes a role as PR & Brand Manager at Long Tall Sally, and as Fashion Editor at Yougo further. Alice holds a BA (Hons) in Fashion/Apparel Design from the University of Westminster and a BTech in Art & Design from the University of Gloucestershire.