Sarah Lawson

As AVP of Brand Strategy, Sarah leads a team that drives research-backed brand strategy projects for companies of all sizes — from venture-backed startups to key national brands — with a focus on identifying advantages and building narratives. Before joining The Brand Guild, Sarah was Special Projects Editor at Fast Company where she led the programming for the Innovation Festival, managed Most Creative People, Most Innovative and Innovation by Design communities, and forged brand partnerships. Her work has also appeared in New York Magazine, The New York Times, and Complex.com.