Irene van Heyningen

Irene van Heyningen is an experienced professional in trade marketing and communication, with a career spanning over two decades in various roles across multiple companies. Currently serving as Trade- en Shoppermarketing, Category Development at Category & Trade Company since July 2021 and as Marketing & Communicatie a.i. at Activium since October 2020, Irene has previously held positions such as Instore Marketeer for both TOTO and Staatsloterij at Nederlandse Loterij and Trade Marketing Manager at Bake Five. A solid background includes significant roles at Storck, Tetra Pak, and IRI, alongside early experience at L'Oréal Nederland and Smiths Food Group, PepsiCo. Irene holds a Drs degree in Business/Managerial Economics from Erasmus University Rotterdam and additional education from Beeckestijn Business School.