Ernesto Schmitt

Affectionately called Ernie by his mum and work colleagues, Ernesto has led the charge of disruptive digital innovation since the time Mattel’s Barbie Doll turned 40.

He’s created multiple digital disruptors and sold three, and he speaks with an arresting combination of Prussian charm and Uruguayan discipline about digitally-activated brands and storytelling. Ernesto runs the Craftory.