Mike Ashton

Mike Ashton is a seasoned sales and marketing professional with extensive experience in the hospitality and timeshare industries. Currently serving as the Consultant Director of Sales at Crane Resorts since October 2022, Mike leads sales operations while previously achieving significant sales milestones as Chief Sales Officer at the same company. As a dual Company Owner of Residence Barbados and Shared Ownership Solutions, Mike focuses on supporting Caribbean hospitality businesses in incorporating ownership options. With a background that includes senior consultancy roles at Generator Systems and Royal Westmoreland, along with substantial contributions to Merlin Software and Timeshare Business Solutions, Mike has consistently demonstrated a strong track record in driving sales and developing innovative strategies. Mike's educational foundation includes a City and Guilds degree in Carpentry and Joinery from St Helens College.