Melodena Stephens

Melodena Stephens is an accomplished academic and professional in the fields of marketing, innovation management, and AI ethics. Currently serving as the IEEE CerifAIEd Authorized Lead Assessor for AI Ethics since May 2024, Melodena has held various significant roles, including Professor of Innovation Management at the Mohammed Bin Rashid School of Government since 2017, and a Certified Practitioner in Emotional Intelligence with Genos International since 2019. As a Professor of International Marketing Strategy and Entrepreneurship at Karlshochschule International University, Melodena also leads the International Business degree program. Other notable positions include Dean for the Faculty of Management and Performance at Emerald Group Publishing and Founder and President of the Academy of International Business. With a strong educational background, including a PhD in Management Studies/Marketing from Bharati Vidyapeeth, Melodena's research focuses on branding, destination marketing, loyalty studies, and social entrepreneurship, particularly in the MENA region.