Betty Berling

Betty Berling is an accomplished professional in the field of market research with extensive experience in various roles across multiple companies. Currently serving as a Senior Account Manager at Directions Research, Inc. since October 2021, Betty previously held positions including Senior Research Lead at Gongos, Inc. and Senior Research Analyst at Directions Research, Inc. Betty's background includes significant expertise as a Senior Research Director at ORC International, specializing in complex methodologies and best practices in research design, sampling, and analytics. Throughout a distinguished career that began in 1985 with Burke Marketing Research, roles have included Analytical Research Manager at MRSI, Account Manager at MarketVision Research, and Principal at McLauchlan & Associates, leading diverse client projects across industries such as pharmaceuticals, telecommunications, and consumer packaged goods. Betty holds an MBA in Marketing and Quality Assurance from the University of Cincinnati and a B.S. in Marketing from Miami University.