Piera Bretton

Piera Bretton is an accomplished professional with extensive experience in product management and digital transformation, currently serving as the Head of Product for Subscription and Partnership Platforms at The Economist since November 2021. Prior roles include Group Product Manager for Subscriber Platforms & Conversion at The Economist, Product Manager at giffgaff, and an Agile Facilitator at Telefónica. Piera has a proven track record of enhancing customer experiences, implementing technological improvements in e-commerce, and leading commercial strategies in the telecommunications sector. Piera's educational background includes an Executive MBA from Imperial College London, specialized training in strategy at London Business School, and a Bachelor's degree in Business Administration from Universidad de Lima. Notable achievements include winning the Telefónica Intrapreneur Competition and leading significant projects that significantly increased sales and improved customer engagement.