Abdenaim Ed Deraa

Abdenaim Ed Deraa is a seasoned professional with extensive experience in category management and sales within the food industry. Currently serving as a Senior Category Manager at Fiz since October 2022, Abdenaim previously held roles such as Fresh Food Category Manager at The Sultan Center, Key Account Manager at Benina Food, and Fresh Food Online Category Manager at Taw9eel.com. With a strong foundation in sales and management from earlier positions at Majid Al Futtaim Retail and Aswak Salam, Abdenaim has demonstrated expertise in sales strategy, market analysis, and operational management. Abdenaim holds multiple degrees, including an MBA in Agri-Food Business and Management, and possesses additional qualifications in digital marketing and social audit.